Meet Our Tribe

While our company is grounded in firm roots of tribal citizenship, we also believe strongly in our chosen family, a community of great people built through a focus on diversity and character with a drive to get the job done right and well.


Rusty served as Acting New Media Technologies Director at the White House under President Obama helping shape cloud platform policy across the federal government.

Rusty served as Acting New Media Technologies Director at the White House under President Obama helping shape cloud platform policy across the federal government.

Founder: Rusty D. Pickens

Rusty D. Pickens is the Founder and Principal of 580 Strategies. He is the former Senior Advisor for Digital Platforms at the U.S. Department of State, and former Acting Director for New Media Technologies at the White House, where he led teams who operated cloud platforms for the Obama Administration to increase public engagement, improve user experience, enhance staff productivity, and heighten security posture. During this time, Rusty created new systems for and built new teams to lead Whitehouse.gov, the White House email outreach services, the Presidential correspondence system, the We The People petitions system, the White House Appointment Center, and the U.S. Embassy contact management systems.

Rusty's two decades of leadership experience aligning organizational vision with technology strategy across top federal agencies and start-up environments included the Federal Salesforce Community of Excellence, the U.S. Small Business Administration, the 2009 Presidential Inaugural Committee, Obama for America 2008, and the Chickasaw Nation of Oklahoma. He currently advises clients on unlocking the potential of cloud computing and agile software delivery to vastly improve their digital presence and citizen experience.


Human Centered Design: Carl Sieber

Carl Sieber is a process-driven, user-centered, multidisciplinary designer with experience creating design systems, products, services, apps, mobile experiences, websites (intranet and extranet), rich applications, touchscreen kiosks, and all sorts of deliverables.

He is adept in all phases of client engagements including: sales, planning, ethnographic research, collaborative workshops, usability testing, and stewardship (fully integrated agile or other methodologies).



Web Accessibility Developer: Blake Foss

As a web and mobile accessibility consultant and web developer I bring with me over 20 years of experience within web development. It has provided me with a strong foundation based in the technology that allows me to understand the technical requirements that drive accessible web sites and mobile applications.



Data Analytics Expert: Britt Farbo

Britt Farbo is a seasoned political professional with two decades of experience. She spent her formative years working on political campaigns throughout the Southwest. This work brought her to Washington, D.C. in 2005 where she served as an intern and blogger at EMILY’s List. From there she took her skills as a to work with one of the early leaders in political email communications Advocacy Inc. and most recently as a project manager for digital franking projects for the United States Senate and House of Representatives with Advocacy Data.

Her expertise in constituent communications and community organizing blossomed into an advisory position in the Policy and Legal Analysis Department of the Planning Directorate at the Ministry of Agriculture, Irrigation and Livestock for the Islamic Republic of Afghanistan as an Associate with The Asia Foundation. During her time there she also worked as a liaison on base for a women’s day shelter focused around the embroidery and textile traditions as a form of livelihood. She keeps ties as an advisor for TechWomen Afghanistan. After Afghanistan, she was called to consult for Base Communications one of the top media firms in New Delhi, India on best practices for the integration of new social media platforms.

Her international work took her to Cambodia in 2011 where she assisted the American community in registering voters for the 2012 and 2014 elections through Democrats Abroad, working with IT startups, and writing essays on the food life of Phnom Penh for a local arts and culture weekly.

She has pursued a course of study in Norwegian at the University of Oslo, Interfaith Conflict Resolution through the United States Institute for Peace, and recently graduated with a degree from Saint Mary of the Woods College, graduating in 2018 with a B.A. in Creative Writing. Farbo is currently a seminarian pursuing two M.A.’s in Theology, and in Theopoetics and Writing as Ministry from Bethany Theological Seminary and Earlham School of Religion. Her work focuses on the intersection of poetry, religion, and the collective imagination as it relates to the work of peace and justice, and the impact on American culture.

Along with travel, politics and technology, her other interest includes fine art and documentary photography, painting, poetry, comparative religion and Southwest and Southern American culture, and is in the process of starting her own small press to amplify writers, creatives, and intellectuals from the middle of the country.

She currently resides in Savannah, Georgia.